How to Write a Press Release: Your Comprehensive Guide

Are you aiming to compose a news release for your business, however aren’’ t rather sure how to do it? . A news release can assist drive traffic to your site, supply direct exposure for your organization, and…

5 Writing Contest Strategies to Improve Your Winning Chances

The Untapped Power of Vulnerability & Transparency in Content Strategy

In marketing, transparency and vulnerability are unjustly stigmatized. The words conjure illusions of being frightened, imperfect, and powerless. And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of…

Empathy Emerges As The New Marketing

When I was approached by a commissioning editor 2 years ago with the concept of composing Brand Storytelling: Put Customers at The Heart of Your Brand Story , I would have never ever envisioned how the really subject…

How to Create User Stories For Better Engagement

How do you keep the needs of your audience in the forefront of your marketing efforts? We already know that the customer should be our primary focus in building products and marketing. But this key piece of insight…

The Best Instagram Stories of 2019

Instagram Stories was among the most vibrant social networks channels in 2019. Much taken place with Stories —– from brand-new advancements with the item to strong returns on Stories advertisements and natural reach. Over 500 million individuals utilize…

8 Brand Storytelling Structures

Every brand name wishes to take their audience through an extraordinary journey, so putting in the time to examine what the journey will appear like is a crucial part of developing a brand name story. There are numerous…