Pony Malta and MullenLowe SSP3 launches #SheSpeaks on TikTok

Pony Malta is among the most popular drink brand names for teens in Colombia, and they’’ re utilizing their impact to motivate women to look for motivation from pioneering females from history. A brand-new social project from MullenLowe SSP3 in Bogota, #SheSpeaks, advises teens to share quotes and messages from female leaders throughout social networks.

The effort launches on TikTok for International Day of the Girl and utilizes among the platforms most popular functions, calling. With quotes from over 100 ladies consisting of Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, women can tape themselves lip syncing their words to motivate and empower others.

Juan Alonso Torres, ABInBev ’’ s Pony Malta Marketing Director states, ““ Over 54% of TikTok users are ladies, with lots of developers affecting ladies around the globe in the method they dress, do their makeup, workout and even the method they speak. Pony Malta stives to motivate teens to be the very best variation of themselves, so we hope #SheSpeaks motivates and empowers girls to be anything they wish to be, and motivates them to follow ladies to attempted to dream huge and truly make a distinction.””

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Carlos Andrés Rodríguez, Chief Creative Officer of MullenLowe SSP3 states, ““ TikTok has more than 800 million users worldwide, 41% of which are teenagers. Through #SheSpeaks, more than 100 pieces of interviews, words and speeches have actually been gathered and published to TikTok influencer, @ellashablan’’ s page to naturally enter into the material that women and teenagers share every day. For the very first time, women won’’ t be speaking over tunes, motion pictures or amusing audio, however over the voices of lots of crucial ladies throughout history.””

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The material is likewise offered through Instagram Reels and will be live for the rest of October. #SheSpeaks is supported by a variety of NGO’’ s consisting of Fundación JuanFe, Ni ñ as Sin Miedo, Ni ñ as de Luz, She Is and Tiempo de Juego.

The short article Pony Malta and MullenLowe SSP3 introduces #SheSpeaks on TikTok appeared initially on World Branding Forum .

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