How to Select a Video Ad Server in 2020

S ince video marketing is keeping its leading positions on the marketplace, running effective video advertising campaign stays an important income source, thus a leading concern for numerous publishers around the world. For what it takes, this job would be difficult to handle without a quality video advertisement server option.

.What to search for in a video advertisement server.

While a great deal of market suppliers boast their extraordinary AI-based video advertisement optimization abilities, the crucial parts of a premium video advertisement server are how fully equipped it is with setup &&management functions, how versatile it remains in regards to combination, how exact it remains in regards to reporting and, finally, whether it’’ s user friendly or not.

To put these in a list, here are a few of the crucial standards to look for in video advertisement serving innovation:

.Inbuilt video advertisement gamer tech.Compliance with significant video advertisement need types (VAST/VPAID, Google IMA, MRAID, OpenRTB, XML, and so on).Granular video stock setup &&management functions.Broad advertisement waterfall setup abilities (consecutive vs parallel waterfalling, video header bidding, and so on).Transparent advertisement reporting &&analytics (consisting of in genuine time).Assistance of/compliance with reliable brand name security services.Robust API.Instinctive account control panel user interface.Certified tech assistance.Video advertisement servers summary.

While the variety of video advertisement servers presently used on the marketplace is rather remarkable, let’’ s evaluate a minimum of a number of popular options.

.Smart AdServer.

Benefits:

.Among the leading business on the marketplace.Allows running video in addition to screen advertisements utilizing one advertisement server service.Consists of an extensive control panel UI.Uses a broad variety of third-party combination abilities.

Cons:

.Accuracy of real-time reporting might be much better.New function advancement &&bug repairs might lag.Prices varies at high level.

In short, while Smart AdServer is an unquestionably excellent video advertisement server to deal with, it might not be as much inexpensive for mid-sized business.

.AdPlayer.Pro.

Benefits:

.Video hosting choices.Granular real-time reporting &&analytics.Whitelabel option.Custom-made function advancement offered upon demand.Certified support &&tech assistance.

Cons:

.No inbuilt video advertisement scams defense (3rd-party options supported, though).No automated video advertisement optimization (yet manual optimization abilities are offered).

In short, AdPlayer.Pro deserves thinking about by both the publishers searching for a rather economical, yet quality option, and business customers who require a versatile, personalized video advertisement platform or a whitelabel service for their organisation requirements.

.Aniview.

Benefits:

.Automated server-side advertisement optimization abilities.Build-in scams defense tech.Personalized reporting control panel.

Cons:

.Absence of openness relating to the used advertisement optimization systems.Implicit uncertainty of credibility in the past.

In short, while Aniview uses a strong, feature-rich video advertisement platform to its consumers, its previous history with in-banner advertisement scams claims might be the factor to reevaluate its option by some services.