B2B Content Strategy on the Decline!

Content marketing is a critical success factor the game of digital marketing. But according to last year’s research study, only 25% of marketing professionals believe their B2B content marketing strategy is actually effective. The study involved over 150 B2B marketing professionals from a wide array of industries.

Only one in five marketing professionals said they felt confident that they were creating content that was relevant to their target audience. These aren’t empty insecurities, either. The study found that a majority of B2B content marketing strategies aren’t driving the kind of results marketers are looking for.

Losing Confidence in Effective Marketing

In 2017, about 12% of survey respondents said they felt their B2B content marketing strategy was extremely effective. That number dropped to nearly 3% in 2018. Meanwhile, the percentage of marketers who felt their content marketing wasn’t very effective climbed by almost 10%.

Only the percentage of marketers who felt their B2B content marketing strategies were “somewhat effective” saw a significant climb from 19% in 2017 to 47.3% in the following year.

This downward trend has had a direct impact on B2B marketers’ confidence in their strategies. Only 2.7% of marketers felt extremely confident while 66.4% were not at all or only somewhat confident in their strategies.

Discrepancies in Metrics

For marketers to build more effective B2B content marketing strategies it’s important to take a look at some of the discrepancies noted in the report. The qualitative research found that marketers prioritize engagement and personalization when creating the content targeted to their audience. But the content’s performance in these areas doesn’t match up with those priorities.

76.5% of marketers said that creating engaging content is a key marketing component. But only 54% of marketers said their content engaged their target audience. Another 43.8% of marketers said that customized content is essential to effective B2B content marketing, but only 34.5% of marketers personalized their content.

Creating More Effective Content Marketing

It’s important to remember when you’re creating B2B content strategies that not all content marketing works the same. Using a content marketing strategy that’s designed for customers rather than businesses isn’t likely to get you the metrics you want to see. Your target audience is familiar with B2C strategies because they use them themselves, business-to-business strategy requires a whole new set of insights, research, and plans.

To improve B2B effectiveness, it’s essential to close the gap among the marketing discrepancies listed above. If creating engaging and customized content is important to your strategy, you need to focus on improving those elements in your content.

Routinely analyze your target audience and tweak your marketing personas to improve the customization of your content. Don’t be afraid to create niche content that satisfies subsections of your target audience. When content is customized and meets the needs of the user, they’re more likely to engage with it and be driven to action.

marketing products for you!

VidSnatcher Commercial

Complete video editing software in the cloud (like Camtasia), but with text-to-speech and language translation built in. Create, edit, enhance ANY type of videos.

10 Day Boot Camp

10 Day Product Creation Boot Camp. Homework Sheets, Bonuses, Full Support - Discount Limited Time Offer

ClipsReel - SyVID-Onetime

SyVID lets you share and syndicate your videos to multiple video and social sharing sites.

7-Figure Franchise Evergreen Webinar OPTIN

Grab the keys to a $1.1M per Year Business

RankReel Commercial - JZP

A 5-in-1 comprehensive video ranking solution that gets you or your client’s videos to page one of Google and YouTube in 2019 and beyond.

IM Checklist V29 Ecommerce

Discover The Insider Secrets To Building Cash-Producing, Recession-Proof E-Comm Stores… While Creating a Lifestyle Business That Provides You True Safety and Freedom!

PLR Masterpiece

This product gives you private label rights to 100 of Omar and Melinda Martins expert marketing products.

YouTube Ads 2.0 Success PLR Toolkit

Get this Up-to-date "YouTube Ads 2.0 Success Kit PLR" with PLR Rights and start cashing in huge by selling it as your own.

Digi Store Builder - Unlimited Site License

Create Profit Pulling Online Stores That Sell Software Apps, Ebooks and Courses for you in 60 seconds.

IM Checklist - One Time Payment

IM Checklist - One Time Payment - Access To Over 395+ Marketing Checklists With New Updates Every Month. Live Webinar Training Plus 30 Hours Of Video Training

15 Monetization Methods OTO

15 monetization methods to make sure you are squeezing every last bit out of your marketing efforts.

ScriptReel - Commercial

ScriptReel is a cloud based video caption creation and audio translation app that uses Vega6's advanced Artificial Intelligence technology to automate caption creation and translation.

B L O O O M - Main ( 1 Site License )

Grow Your Authority and Profits Daily

Timeless Traffic Reseller

Timeless Traffic Reseller