AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945.

We published Ad Age Agency Report 2020 on May 11, 2020.

A portion of the report appeared in Ad Age’s May 11, 2020, print edition. Ad Age Datacenter subscribers have exclusive access to the complete report online. Exclusive online content includes:

Agency Family Trees 2020, a database of the world’s 25 largest agency companies with profiles, agency holdings, financial facts and links to related content.
Expanded rankings of agencies by discipline, downloadable in Excel.
Fast facts and figures on more than 400 agencies and networks.

How to subscribe to Ad Age Datacenter:

Go to AdAge.com/getdatacenter
Call 877-320-1721
Email customerservice@adage.com

Explore Ad Age’s Agency Family Trees 2020 database

 

Quick access to agency profiles, data, articles and links. See what the agencies have to say about themselves.

Annual industry overview

Analysis: 2019 was the weakest year for agency growth since the Great Recession. But the bad news is 2020
U.S. agency revenue last year rose a tepid 1.2 percent. All bets are off for this year
By Bradley Johnson
Graphics and tables include:

Digital’s share of U.S. agency revenue
Organic revenue growth for major agency companies
Growth by agency discipline

Jobs: Ad business cut 36,400 jobs in April
Ad Age’s 30-year analysis shows ad agency staffing peaks early, falls hard and recovers late. The simple, brutal math of agency employment and recessions
By Bradley Johnson
 

Rankings

Agency rankings in Excel with links to Agency Family Trees 2020 database. The Excel sheet includes tabs with rankings for:

Agency companies

World’s 25 largest agency companies

Consolidated agency networks

World’s 25 largest consolidated agency networks

Ad agencies

World’s 10 largest ad agencies
25 largest U.S. ad agencies

CRM/direct marketing networks

World’s 10 largest CRM/direct marketing networks
25 largest U.S. CRM/direct marketing networks

Digital

World’s 15 largest digital networks
15 largest U.S. digital networks

Experiential/event marketing networks

15 largest U.S. experiential/event marketing networks

Health care agency networks

25 largest U.S. health care agency networks

Media

World’s five largest media network groups
World’s 15 largest media agency networks
15 largest U.S. media agency networks

Promotion

25 largest U.S. promotion agency networks

Public relations

World’s 10 largest public relations agency networks
25 largest U.S. public relations agency networks

Largest U.S. agencies from all disciplines

U.S. agencies A to Z: Fast facts, top executives and links to agency websites.

About Agency Report, archive, more information

About Agency Report 2020 including methodology.

Agency Report archive: 1998 to present.

Agency Report Questionnaires
Ad Age’s Agency Report Questionnaires are available here. If your agency missed the deadline for Agency Report 2020, fill out the questionnaire and email it to agencyreport@adage.com. We’ll add you to our database. Questionnaires for the spring 2021 report will be available here in January 2021.

To order a copy of Ad Age’s May 11, 2020, print edition including the print version of Ad Age Agency Report and Agency Family Trees pullout poster, email customerservice@adage.com.

Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.

Questions? We can be reached at agencyreport@adage.com.

Industry contact list

Ad Age’s exclusive 2020 agency executive contact list is available for purchase. The list includes names, titles and contact information for key executives at the nation’s largest advertising, media and marketing-services agencies. For information on purchasing that list, email Azalia Allen at aallen@meritdirect.com.

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